![]() Studies have shown that a particular sensory appeal can influence how a person perceives an object or activity when associated with that sensory experience.įor instance, researchers have discovered that feeling warmth can drive a person to conform. Using media senses in advertising and marketing campaigns can greatly influence your audience and their decision to buy your product. Sensory marketing involves many techniques that are used to reach your customer’s senses and influence their behavior based on how your brand and tactics make them feel. Put simply, sensory marketing involves implementing a marketing campaign that appeals to the audience’s five senses: sight, sound, touch, taste and smell. This concept might not be familiar to most people – they would likely ask, “What is sensory marketing?” There might be multiple ways to describe sensory marketing, but the sensory marketing definition stays the same. ![]() In this article, we discuss the sensory marketing definition and answer the question, “What is sensory branding?” We’ll also look at the role it plays in marketing products and services. These sensory appeals can all be utilized in marketing products and services. Some people enjoy looking at visuals, others like listening to audio, while others are attracted to touch or smell. Sensory branding or multisensory marketing is proving to be an effective way to capture an audience and make your brand unforgettable. ![]() ![]() It focuses on creating content that uses the senses of sight, touch, sound, smell and taste. Sensory marketing, also known as sensory advertising, is a way to appeal to all five senses of your audience using sensory appeal. Today, there are dozens of theories about how best to appeal to customers. ![]()
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